About the Customer
The customer is a leading home appliance manufacturer specializing in the production and distribution of ceiling fans, sewing machines, and diverse home appliances. With a pan-India presence spanning 40+ showrooms and 30+ warehouses, they operate with an annual turnover of ₹3,500+ crore.
Business Scenario
The customer’s supply chain operated through disconnected systems across manufacturing, warehousing, and distribution networks. Managing inventory for diverse product lines created visibility gaps. With counterfeiting threats also growing, the company required real-time tracking and authentication capabilities.
Challenges
Operating with disconnected systems and manual processes, the manufacturer struggled with counterfeiting threats, inventory inefficiencies, and limited end-to-end visibility across their extensive distribution network.
- Counterfeiting Threats – Fake products infiltrating the market posed significant risks to brand reputation and customer trust, requiring robust authentication mechanisms.
- Inefficient Inventory Management – Stock management across warehouses and distribution centers led to discrepancies, poor turnover optimization, and aging inventory challenges.
- Lack of End-to-End Visibility – Difficulty tracking product movement from factory to end customer created accountability gaps and prevented effective supply chain management.
- Disconnected Systems – Fragmented systems across the supply chain created data silos, making it challenging for management to monitor performance and identify bottlenecks.
- Limited Offline Functionality – Absence of offline capabilities prevented field operations from continuing during connectivity disruptions, impacting productivity at remote locations.
Solution
Built using Procify, our AI-powered low-code/no-code platform.
After assessing the challenges, Procify implemented ProductTrack, a QR code-based tracking solution that assigned unique codes to each product, enabling end-to-end traceability and authentication with offline-capable mobile technology.
- Unique QR Code Assignment – Implemented distinctive QR code generation for every product during manufacturing, enabling accurate tracking, tracing, and authentication throughout the supply chain journey.
- Multi-Persona Access Portal – Configured role-based access ensuring warehouse staff, vendors, factory personnel, and National Distribution Centers (NDC) operators can scan, update, and access relevant product information based on their responsibilities.
- Anti-Counterfeiting Features – Enabled product authentication through QR code verification allowing customers and stakeholders to validate product genuineness, protecting brand integrity and customer trust.
- Mobile-Enabled with Offline Support – Deployed robust mobile application allowing field staff to scan products, update status, and access information even without internet connectivity, with automatic synchronization when online.
- LIFO Inventory Optimization – Enabled automated LIFO (Last In, First Out) inventory management through QR code scanning, ensuring newer stock is dispatched first and reducing aging inventory risks.
