Simplifying the shopping maze for a large Retail company
To implement a Customer centric loyalty solution focused on rewarding and delighting the right customers. An omnichannel solution that integrates seamlessly with the PoS, In-house portals, E-commerce portal as well as Third party vendors (for tie-ups, gift vouchers etc).
Solution:
SAP CRM Loyalty and Marketing modules were implemented to.
- Define loyalty program with flexible rules, Tiers and benefits.
- Enable redemption of points at PoS, Customer Portal, E-commerce portal against cash discounts/ In-house vouchers/ Gift cards.
- Segmentation of Customers based upon the buying patterns/demographics and triggering targeted communications/promotions.
- Strong Analytical reports to analyze performance of loyalty campaigns, customer purchasing behavior and detect and control fraud cases.
- Enable processes for card replacements, new issuance, membership bundling, statement requests and Customer satisfaction surveys
Project Duration:
40 weeks
Key Skills:
SAP CRM Marketing, Loyalty, Gateway, SAP BI/BO
Key benefits:
- Consistent customer experience across different channels
- Prioritization at Call center to treat loyal customers better
- Flexible rule modeling and reduction in time to launch promotions.
- Mobile number based point accrual and flexible options for point redemption.
- Detailed insight into promotion effectiveness
Maventic
