HANA based Campaign effectiveness solution for leading paint company
Maventic
MaventicA self-service Analytical platform for brand managers to measure the effectiveness of direct marketing campaigns (email & phone based).
Solution:
Maventic leveraged the visualization capability of Lumira Dashboards on SAP HANA to measure the effectiveness of campaigns from multiple LoB’s based on various predefined rules. This solution helped the business ascertain the conversion rates of each of the campaigns and identify the real source of the lead
Project Duration:
3 Months
Key Skills:
SAP HANA 1.0, SAP BO 4.1, Lumira
Key benefits:
Better decision making with accurate information with performance, Better customer experience
